Focus and Scope

The International Journal of Tourism Trends (IJTT) serves as a scholarly platform for disseminating high-quality research and innovative studies in the field of tourism. The journal welcomes interdisciplinary contributions from scholars, researchers, and practitioners that advance knowledge, theory, and practice within the global tourism landscape.

IJTT particularly focuses on—but is not limited to—the following key areas:

• Digital, Smart, and Communication Tourism – Applications of advanced technologies such as Artificial Intelligence (AI), blockchain, big data, and digital storytelling to enhance innovation, connectivity, and destination competitiveness.

• Sustainable, Regenerative, and Rural Tourism – Research promoting environmentally responsible practices, climate adaptation strategies, and models that strengthen destination sustainability and community resilience.

• Tourism Market, Business, and Hospitality Trends – Insights into traveler behavior, hospitality management, emerging market dynamics, and the influence of digital media on tourism demand.

• Destination Governance, Policy, and Crisis Management – Frameworks and strategies for collaborative governance, policy development, crisis response, and recovery planning in tourism systems.

• Travel, Transportation, and Mobility Innovation – Studies exploring smart mobility, accessibility, and innovations that enable seamless, inclusive, and future-oriented tourism experiences.

By embracing diverse theoretical, empirical, and methodological approaches, IJTT seeks to bridge the gap between academia and practice, foster international collaboration, and contribute to the sustainable growth and resilience of the global tourism industry.