About Us

Tourism Trends is a project by PT. Banua Wisata Lestari aimed at fostering innovation and sustainability in the tourism industry. This initiative explores emerging tourism trends, digital transformation, and strategic developments to enhance global tourism practices.

As part of this project, we publish the International Journal of Tourism Trends (IJTT), an open-access academic journal that connects researchers, professionals, and policymakers through cutting-edge tourism research and insights.

Our Research

• 1. Digital, Smart, and Communication Tourism: Exploring Artificial Intelligence (AI), blockchain, big data, and digital storytelling to enhance innovation and destination competitiveness.
• 2. Sustainable, Regenerative, and Rural Tourism: Promoting sustainability, community resilience, and environmentally responsible tourism practices.
• 3. Tourism Market, Business, and Hospitality Trends: Studying traveler behavior, service innovation, and post-pandemic tourism dynamics.
• 4. Destination Governance, Policy, and Crisis Management: Examining collaborative governance, policy frameworks, and recovery strategies for resilient tourism systems.
• 5. Travel, Transportation, and Mobility Innovation: Investigating smart mobility, accessibility, and inclusive travel experiences supported by technological advancement.